Cider with Penny

March 02, 2006

The wrong crowd

Good news to begin with, as the Independent reports that cider is losing its park bench image. This bit, though, is puzzling:

The brewer Scottish & Newcastle stopped offering 50 per cent extra free on big bottles of White Lightning, even though it lost sales, "because we felt that the pricing was encouraging the wrong people into the brand".

Who are the right people to be drinking White Lightning?


  • I love your website. It has a lot of great pictures and is very informative.

    By Blogger onfoyou, at 8:36 pm  

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